What are Information Products?

Strictly speaking, an information product is anything that conveys information like a book, report, audio recording or video. In the Internet context, the term refers to electronically deliverable, knowledge-based products. If it delivers knowledge and you can e-mail it to a customer or offer it as a downloadable file, then it qualifies as an information product.

That’s the techie bit over with!

What we are looking for are information products that either teach something or solve a problem…why? Because these are generally the type of information products that will make you money…that’s what we’re here for isn’t it?

We’re going to be looking at the seven main types of information products, actually the largest areas. Keep these areas in mind when it comes to choosing your product, which we cover further on, as you’ll definitely want it to fall into one of these niches.

How to info: These are usually learning about someone else hobbies e.g. how to start beekeeping, How to draw cars, how to be funny, how to play the piano. I’m sure you get the idea…

Make money: These generally help people run their business and make money e.g. selling things on e-bay, opening a small business etc.

Save money: These can be guides to getting better gas mileage, reducing your mortgage or shopping for bargains.

Health and fitness: These cover weight loss, gain muscle or natural remedies. There will always be a market for these.

Self-help: These usually involve a lot of relationship advice e.g. how do I get him back or turn a friend into a girlfriend, but they do also cover self confidence or dealing with anxiety etc.

Training and skills improvement: Training guides for anything and everything from dog training guides to improving your Microsoft Office skills.

Travel and lifestyle guides: These are self explanatory and cover budget travel, luxury travel and adventure.