How are Information Products Sold?

There are various ways including fancy websites, but the easiest and most effective, which we are going to look at, is by using a one page sales letter where all they have to do is read and click the button…that easy!

The sales letter itself, which we have a whole section on later in the book, has the following basic structure:

A headline – This is a strong attention grabbing headline which we’ll show you exactly what to say to get the readers attention.

A story – This pulls the reader into the story and keeps their interest and builds up their desire for your product by shouting its benefits using bullets. Not literally!!

Call to action – This is the conclusion to the story and consists of a strong call to get the reader to buy.

Losing you? Don’t stress we will be taking you through every step and show you exactly how to write your headline, story and call to action to ensure you convert as many readers as possible.

So they’ve bought into your heading, they’ve bought into your story and most importantly they’ve bought into your call to action and yes…they want to take action…what then?

It’s as simple as them clicking the order button and they are automatically taken to a Clickbank secure order form, where payment is made and money is collected. After transcription the script delivers your digital information product to your customer and you never have to touch it…it’s all automated…how great is that!?!